TOPIC

The SMS problem. Blasting mass texts to non-targeted lead lists is hurting wholesalers.

SUGGESTED TITLES

This Common Mistake is Killing your Wholesaling Game

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There is one small change you can make right now that will help you land more deals.

THE PROBLEM:

The rules have changed, and the laws have changed.
- TCPA: The TCPA (Telephone Consumer Protection Act) explicitly states that you must get consent—in writing—before sending commercial text messages to any customer. The TCPA helps protect consumers from robotexts and spam.
- 10DLC: If you don’t register your business, your texts will get filtered, and/or you’ll have to pay a hefty fee.

THE SOLUTIONS:

Register with 10DLC
Hyper-target your leads
- Give examples of extremely specific filters they can use in BatchLeads
  - IE - Homes owned for more than 10 years, built before 1991, not owner-occupied.
- Give examples of specific messaging they can use in those texts to target those people.
  - IE - Hi [name], are you currently renting your property at [address]?
Call the leads first - it helps with reputation status
Don’t send more than 200 texts per line, per day.
When signing up with 3rd parties to purchase numbers, tell them you’ll be using the platform to:
- Communicate with clients
- Send updates to investment partners
- Combine with phone calls to communicate with engaged leads

WHY IT WORKS

Personalized texts are more likely to get a response, which helps your reputation
Targeted lead lists will be smaller lead lists - save money on skip tracing
BatchLeads doesn’t make these rules! The government and cell phone carriers do. Remaining compliant is the only way to keep SMS messaging.

CALLS TO ACTION (OPTIONAL): Recommended to choose one